The first drop includes Santiss take on the V1, V2, and V3, a series of shoes that get chunkier with each iteration. Based on the teaser, it looks as though Santis is ready to walk us through the complete NB990 lineage as he dresses a variety of its different versions in sumptuous colorways. We can style a guy in a fleece jumpsuit with timbs, a beanie, and a Canada Goose jacket, but we can also put someone in a merino turtleneck, a one-button topcoat, and cool sneakers. 57 Excellent Gift Ideas to Spoil All the Deserving Guys Out There, The 17 Best New Menswear Items to Buy This Week, The Best White T-Shirts, According to GQ Editors, Inside New Balances Plans to Topple the Global Sneaker Hierarchy, The Latest Levis 501 Takes It Back to the '50s. I really grew up listening to Mobb Deep, Nas, and all of themthese guys whose sound still resonates with me and everything I fuck with. END: What were your main sources of inspiration? Its surprising how refreshing that can feel. Teddy Santis, the Aim Leon Dore founder who was named creative director of New Balance last year, has shared a sneak peek at his first New Balance MADE IN USA collection. nbNB New Blance x Teddy Santis 990v3 M990AL3New Balance x Teddy Santis 990 _ _ _ _NBNewBalance NB992,2002R,990V3New Balance 99X/990! The Teddy Santis x New Balance 990v1 Made in USA 'Incense' features neutral tones on the groundbreaking performance runner that was introduced to the world in 1982. In 2017, Aim Leon Dore collaborated with KITH on hoodies, t-shirts, pullover sailing jackets, pants, and caps with a nautical theme and anchors, boat paddles, and evil eye iconography inspired by Mykonos. A little over a year after announcing they were becoming more than collaborators, the hottest collaborators in the industry are sought out specifically because brand executives want to spike the punch bowl, has helped bring Crocs into the hype vortex, Justin Biebers 90s-inspired, super-baggy Grammys suit, the Best Menswear Carpet of the Year (So Far). [1] [2] Led by founder Teddy Santis, [2] Aim Leon Dore has their flagship store located on Mulberry Street in Manhattan 's Nolita . It was a timeless era that can never be recreated which is why I try and keep this influence on the ethos of the brand so we can continuously tell this story and compliment it as we evolve. I grew up playing ball all my life. I always said that my approach to styling these collections has a huge street ball influence because of what my eyes saw growing up. Taking Leon from his fathers childhood nickname and Dore from the second-half of his first name, Santis was able to move forward with Aim Leon Dore. Images via Teddy Santis Its beautiful. . Were representing that era through product, were doing it through visuals, and were doing it through film, but were not trying to recreate it. I would come to SoHo and figure it out with $50. Each of these respective events is smartly paired with well-thought capsules that pay homage to New York streetball culture. The suede is now fuzzy, giving the shoes a deliciously worn-in quality that works nicely with the slightly yellowed incense accents. There is no definitive plan or end game. Although Santis is now being recognized as the Creative Director for New Balance Made in USA, that doesnt mean that the momentum stops for Aim Leon Dore. The upper combines cream-colored mesh with a tonal suede saddle marked with a black 'N' logo. I built my own personal archive growing upfrom brands like Ralph Lauren to Nom de Guerre. Santis revealed the news in an Instagram post, writing, " I'm beyond proud, honored and humbled to announce my Creative Director role at New Balance MADE in USA starting 2022.". It puts me in a place where I feel responsible to make sure the kid who loves ALD today, understands this and what it really represents. Keep it locked on our Sneaker Release Dates page for all the latest info on upcoming kicks from Teddy Santis and New Balance. In its five years of operation, Aim has gathered an impressive portfolio of partners, where Santis and his team put their own twist onto the likes of New Balance, KITH, Woolrich, Porsche, and others. Im sure everyone feels this way about where they are from, but the music that came out Queens and how streetwear tied into that when I was growing up, is still my biggest inspiration behind the brand. With the brand, apparel was never the main initiative. This is the main reason behind SONNY which is the basketball component of ALD. For someone like me who was born and raised here, I definitely owe a lot of respect to that brand. Even on the basketball court. Teddy Santis: The name for the brand was initially just aim because I loved what it meant and how it resonated with me, but I couldnt trademark it. In almost no time Santis followed up his first NB Made in USA release with the New Balance 990v3 Made in USA Sea Salt. This colorway dropped just days after the first pair, signifying that the floodgates are officially open and that we have a lot to lookout for. Just before 2019 ended Santis closed out the year with a follow-up release, the Aim Leon Dore x New Balance 990. Teddy Santis: I was born and raised in Queens, NY by immigrant Greek parents who believed in hard work and making sure we never forgot where we came from. Teddy Santis and New Balance Bring Out the Big Dogs for Their First Collection Together. 22K views 7 months ago After being named last year as New Balance Made In USA's Creative Director, Teddy Santis dropped another pair from his 16-pair collection late last month through a raffle. As terrible as it sounds, if you show up to play ball in Queens looking like a dweeb, youre not going to play. This duo comes ready to wear in Tan and Grey colorways, both finished with Olive Green highlights. As 2022 continues to unfold, talks of another Aim Leon Dore x New Balance 550 is on the way. [18], The brand has also collaborated with Woolrich,[19][20] Suicoke,[21][22] Timberland,[23] New Balance,[24][25][26] New Era,[27] Paraboot,[28] Drake's, and Porsche. Manage all your favorite fandoms in one place! 2023 | All Rights Reserved | Company registration number: 06866013 | VAT number: GB 389764913, Aime Leon Dore Colour Block Quarter Zip Pullover, SONNY which is the basketball component of ALD. Ive always said that streetwear is New York and in Queens, we have our own unique approach to it. Rather, the brand focuses on authenticity and longevity, with the clothing coming secondary to their commitment towards storytelling Santis youth. Built upon a core philosophy of authenticity, ALD opts to subvert the oft-shallow obsession for hype product in favour of fostering close relationships with customers that go beyond exceptional garments to tell a story soaked in Queens' heritage. If you take a magnifying glass and let the sun shine through on one thing, its eventually going to burn. Image via Ronnie Fieg/Teddy Santis and Aim Leon Dore The shoes depart from the classics only in these small details. When I was going through these trademark issues my wife Denise, who is my creative therapist, shot me a few options based on our conversations and I loved it. To kick off the year to come Teddy Santis dropped a first look at his upcoming New Balance Made in USA 990 Series. Press J to jump to the feed. Its the same exact guy for me. The project included a video campaign, limited-edition capsule collection, and physical activation at the Deitch gallery on Wooster St. in New York's SoHo district. I was drawn to New Balance for the way it has built a business founded on values such as integrity and authenticity, rather than passing hype, said Santis. Sorry, this post was deleted by the person who originally posted it. Some people just didnt fuck with it at all. This physical manifestation of Santis desire for a revival of community within the streetwear scene is a growing sentiment shared by contemporaries such as the aforementioned KITH. ADA Site Compliance Website Accessibility Statement. A little over a year after announcing they were becoming more than collaborators, New Balance and Aim Leon Dores Teddy Santis are set to release their first collection together. It felt grand and elegant at the same time which is exactly what I wanted. The friends of the brand that show up in Aim Leon Dores campaign also keep its shop downtown buzzing with recognizable customers. This subdivision focuses on New Balance's heritage by offering premium sneakers and quality design. Now, Santis is trying to recreate that same magic on a much broader scale with New Balance. It was invented here. In "Sea Me Now", Teddy takes a boat that he has been restoring since their divorce which he christens 'Sea Me Now' and takes it to Menemshewena Island where she works at The Schoon Hound bar with her new boyfriend to impress her. Lots of people are trying to represent that New York vibe, but if you dont really represent it, people can see right through it. In an age of weekly drops and an endless bombardment of brands vying for your cash and attention, ALD deviates from trends focusing instead on quality and finer details both in their garments and in the construction of their image. Another very important initiative with this collection was to show our loyal fan how we truly are in our own lane and we are going to continuously come correct season after season with what looks effortless but deep down has a ton of detail and substance that they can relate to. Initially intended to be named just Aim (literally loved in French), Santis ran into trademarking issues due to the broadness of the term. When I was going through these trademark issues my wife Denise, who . [13], To date, ALD has collaborated with New Balance on three major projects spanning three seasons (Spring/Summer 2019, Fall/Winter 2020, and Spring/Summer 2020). As usual, Teddy Santis is ahead of the curve . Nothing is weird; there are no Ugly Sneakers. The truth is that the hood was paying their bills for a long time and they never acknowledged it. Pick-up ball in New York is like nowhere else in the world. The brands 2018 SONNY collection and recent New Balance basketball collab both featured a variety of branded jerseys, shirts, hoodies, and accessories while the Thank You, Mike capsule drew influence from winter streetball in New York. Pick-up ball in New York is like nowhere else in the world. Teddy Santis: NYC and Queens are just what I know. Santis said he took the job because of the company's commitment to authenticity. In an interview with Ssense, Santis describes his love for New York and explains how neighborhood basketball games have inspired ALD saying, I grew up playing ball all my life. [8][9] The shop quickly developed a reputation for its strong community, evolving interior (which changed with each seasonal collection), and its mysterious exterior (with curtains hung over the door and street-facing windows). The man who will take over as creative director of New Balance's Made in US line in 2022 has been playing in the big leagues for several years. The shoes maintain the classic gray associated with the 990but of course Santis's attention to detail matters there, too. Its a huge part of our brand and my whole style. I see a tremendous opportunity to tell authentic stories with real people at the forefront, creating global campaigns that connect our core values with the world.. When I met Santis, he was holding court at a NoLiTa pop-up commemorating ALDs recent pick-up basketball tournament. And its still fucking shit up. Browse 20 teddy santis stock photos and images available, or start a new search to explore more stock photos and images. SSENSE uses cookies that identify your device to provide you with a better online shopping experience, tailored to your preferences. Teddy Santis: We try and create multiple moments that hit you with a ton of emotion when you experience them at the same time. The Greece-loving creative has. Last April it was announced that Aime Leon Dore founder Teddy Santis would be taking over as Creative Director for the New Balance "MADE in USA" series. Teddys parents immigrated to the USA from Greece and taught Teddy how to forge a path of his own from the very beginning. But streetwear-streetwear, I believe comes from here. Despite not having a formal background in fashion or design, Santis has always been championed for his tasteful eye and gravitational pull towards poise. Lorsque vous utilisez nos sites et applications, nous utilisons des, authentifier les utilisateurs, appliquer des mesures de scurit, empcher les spams et les abus; et. If anything, I feel more connected because they keep educating you and showing you things that put you outside the comfort level of a polo or an oxford. His brand was as well. Utilizing direct to consumer and preorder strategies, ALDhas blown up to become a street culture favorite and has not looked back since. Q . If you had to translate the experience of the ALD space into a few words, what would they be? Im proud to continue our on-going partnership and highlight the rich history of this category and continue to push the brands momentum further through seasonal campaigns and stories that have yet to be told.. teddy santis wife denise. END: Youve spoken in the past about the connection between streetwear and basketball, do you think the two are still as intertwined as they were?